Pinpoint your audience and understand who they are in real-time. Digital marketing at its best.
Search-retargeting allows advertisers to target potential customers based on their searches conducted in websites search-bars.
Your prospects can be targeted at the level of search/intent with true-intent search-terms.
By supplying us with key-search-words (not to get confused with google-ads or SEO), we can identify potential clients, based on their specific online searches, breaking it down to real-time intent-data.
We have the most advanced purpose-built Native DSP in the market, offering our clients truly unparalleled performance.
We can help you pinpoint your prospects, understand who they are, and target them directly by placing an optimized real-time ad with our purpose-built Native DSP (Demand Side Platform).
“INTENT beats IDENTITY”
Intent = Real-time online-searches
Identity = Target group demographics
With search-retargeting, you display ads precisely to people who have recently searched for your product or service.
Because it targets users who have recently shown an interest in what you have to offer, search-retargeting performs better compared to standard display advertising campaigns that focus on demographics (identity).
Advertisers using SEM (Google ads, Bing ads, Yahoo Gemini, etc. ) as a marketing strategy have high competition, which makes search expensive.
Search-Retargeting provides the same level of interest on a larger scale, ensuring a lower acquisition cost.
Classic “Search Engine Marketing” allows you to reach your customers only when they search. With Search-Retargeting, you show your offer more than once, getting more extensive exposure.
We work with unique 1st party, meaning that isn’t available in 3rd party aggregators.
However having access to 1st party data is not enough, you really need to understand the data that you have access to.
In other words, data from a search-engine is completely uncategorized. Words can be in all sorts of categories, spelling, languages and so forth.
We are using a multi-layer dictionary which helps us understand all searches and intent.
Nevertheless, search alone isn’t proof of intent. The context of the search is important, to get the right quality of intent.
It has to go in hand with data such as geo, browsing, context, frequency and time spent on site.
We have very strong quality search-data on a very granular level.
Are you looking to improve your CPA, Branding, Leads-Generation or get better ROI?
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