Case Study
Microsoft
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Objective
Microsoft was looking to build awareness for a new software product release. They had a goal to drive traffic to the software main-page, and also to their retail partners websites.
Target- Audience
B2B, SME´s, It-Operators & decision making Business Development Managers, that were in the market for new software products in the same niche.
Approach / Strategy
- We were specifically targeting users from SME´s with 25-500 employees, using proprietary 1st party data and 2nd party data.
- On the broader front we were targeting Tech businesses, adding related keywords and adding users that had been searching for various Microsoft products such as software / hardware & devices in the last 30 day.
Result
The campaign delivered more than 8MM targeted impressions, an average of 258K targeted impressions per day.
