Microsoft was looking to build awareness for a new software product release. They had a goal to drive traffic to the software main-page, and also to their retail partners websites.
B2B, SME´s, It-Operators & decision making Business Development Managers, that were in the market for new software products in the same niche.
Approach / Strategy
The campaign delivered more than 8MM targeted impressions, an average of 258K targeted impressions per day.
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