Microsoft was looking to build awareness for a new software product release. They had a goal to drive traffic to the software main-page, and also to their retail partners websites.
Target- Audience
B2B, SME´s, It-Operators & decision making Business Development Managers, that were in the market for new software products in the same niche.
Approach / Strategy
We were specifically targeting users from SME´s with 25-500 employees, using proprietary 1st party data and 2nd party data.
On the broader front we were targeting Tech businesses, adding related keywords and adding users that had been searching for various Microsoft products such as software / hardware & devices in the last 30 day.
Result
The campaign delivered more than 8MM targeted impressions, an average of 258K targeted impressions per day.
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