Case Study
Insurance Brand Programmatic
To drive insurance quotes for all product categories through the company website, whilst balancing 3 goals:
- Viewability %
- Fraud prevention
- Cost Per Quote (CPQ) under 0.50p.
In-market Insurance seekers looking for a best-in-market price across product categories from Energy to Pets.
Approach / Strategy
effective prospecting whitelist was built using the platform´s proprietary Domain Discovery tool, which profiles browsing habits of site visitors via on site pixels in order to curate a list of highly visited sites to prospect new customers across.
- Viewability Whitelist:
Produced from top viewability domains with the highest conversion rates, further supported by View-Duration Pre-Bid Targeting.
This market-first solution is based on the average duration time that an ad is actually in view for – Enabling advertisers to target by attention.
- Brand Safety:
Pre-screening blocks against medium and high-risk content as part of a robust brand safety default blacklist that is regularly updated by JICWEBS/ABC brand safety initiative and verification via DoubleVerify to achieve the leading campaign blockrate.
Result
- Top of media plan
Top of media plan involving 4 other partners to most effectively balance multiple KPIs with performance.
- Increased conversions
Increased post-click conversion rate by 66% within a single month of using View-Duration targeting.
- High block rate
Maintained a block-rate consistency ahead of target, demonstrating strong Brand safety controls.
** Due to contractual reasons we are not allowed to disclose exact information.
